en

A FAMILY Story

Vitacuire is the story of a couple of restaurant owners in Lyon, Emile and Ginette Krief, that decided to launch into the delivery of frozen puff pastry in 1952.

Remaining an independent and family company then managed by Jean-Yves Krief and his two sisters, Vitacuire carried on the traditional know-how around puff pastry in all shapes and forms: cocktail bites, individual pastries and to share.

Since 2010 and the third generation turn up, the company keeps on innovating and developing new ranges on the appetizer market.

KEY Dates

OUR CORES Values

LE RENOUVEAU & l’innovation

RENEWAL & innovation

Driven by the desire to surprise consumers, to offer them more choice, new and trendy products, innovation is at the heart of our priorities!

Our teams develop new recipes each year for ever more delicious products.

THE QUALITY of our products

Because food safety is THE priority, we give a real importance to the quality of our products.

The professionalism of our teams and the performance of our production unit guarantee the manufacture of products that follow the highest standards of the modern food industry.

We renew our IFS and BRC certifications every year.

THE FLEXIBILITY of our team

With constantly trained staff and flexible production lines,
we work with our customers to develop tailor-made products to meet their expectations.

A COMMITED Social responsability

As an agrifood company with influence in France and abroad, we are aware of our responsibilities and strive to constantly improve our environmental performance through the following 3 pillars:

Social

Because people are at the heart of our company,we also advocate a committed social policy :

We take care to maintain the well-being of our employees, to respect the principles of fairness. 
We encourage a culture of team spirit, creativity and interaction and we promote development.
We guarantee job’s sustainability and skill’s maintenance.

Environnement

Reducing water consumption
Energy optimization
Waste recycling – today, 50% of waste is recycled into animal feed.

SOME Figures

million
turnover
%
at export
staff
production
lines
production surface area
%
turnover under Private Label
tons
of industrial capacity a year

14, rue Jean Jaurès - 69330 MEYZIEU
Tél : +33 (0)4 78 31 51 34 - Fax : +33 (0)4 78 31 63 48
Email : contact@vitacuire.com