Vitacuire, is first of all the story of two restaurant owners in Lyon, Ginette and Emile KRIEF, who back in 1952 decided to launch into the delivery of frozen puff pastry.
Remaining all along an independent and family company, then later managed by Jean-Yves KRIEF and his two sisters, Vitacuire carried on the traditional expertise in puff pastry in all shapes: cocktail bites, individual pastries along with larger pastries to share.
Since 2010 and the arrival of the third generation growth, the company has kept on innovating and developing new ranges on the canapé market: microwavable cocktail bites as well as brioche pastries.
Vitacuire creationby Emile Krief and his wife.
First Vitacuire advert.First mean of transport.
Creation of the frozen friand.
A dream come true Construction of the first manufacturing factory in Meyzieu.
Vitacuire expands The first site becoming too small, Vitacuire purchases the 54,000m2 current ground in Meyzieu to pursue its development.
A shared passion Ginette and Emile’s biggest success was to pass their passionto their three children: Myriam, Josée and Jean-Yves who now run the company.
A new strategy Refocusing on Vitacuire core skill: manufacturing of deep-frozen pastries. Positioning on the canapé market with manufacturing of mini deep-frozen savoury pastries.Move into the international market.
Construction ofadministrative buildings.
The success of a new market For its 50th anniversary, Vitacuire launches into theprivate label market.
The story goes on Share majority taken over by Jean-Yves Krief, with the setting-up of an innovation-oriented strategy.Arrival of the third generation: Rafael, Anthony and Sébastien.
Launching of “the petits fours express” An innovation patented on the market of deep-frozen appetizers.
Launching of “the petits brioches” Creation of a new range on the frozen appetizer market.
aunching of “the briochetta” The brioche in a bruschetta version, an innovative turn-up on the market.
million €UR turnover
production surface area
tons of industrial capacity a year
turnover under Private label